Wine Glass Ranch Blends Tradition with Holistic Stewardship in Nebraska

The fifth-generation operation is managing land and cattle with a long-term focus.

IMPERIAL, NEB. (RFD NEWS) — It’s Farm Family Friday during National Beef Month, and one Nebraska family is continuing a 140-year legacy in grain and cattle ranching.

At Wine Glass Ranch near the Colorado border, the Pribbeno family runs a fifth-generation operation that focuses on both profitability and stewardship.

The ranch manages roughly 30,000 acres of rangeland and cropland, using practices like high-intensity rotational grazing and no-till farming. Their approach also includes cover crops and a focus on how land management impacts cattle performance over time.

President and operations manager Logan Pribbeno says they view the operation as one system.

“In order to protect our land, we use a holistic thinking and systems approach. We like to think of this operation as a whole. We’re bit unique in that we use our cow herd on farmland extensively. So we like to look at our farming system and our ranch system as one together.”

The operation has also been recognized for its work, earning the 2025 regional Environmental Stewardship Award.

All month long, RFD-TV is highlighting beef producers who help feed families across the country and around the world.

READ MORE: May is National Beef Month!

National Beef Month Spotlight: Recipes
RFD-TV’s Tammi Arender visited ZK Ranches in Springfield, Tennessee, to cook some of their homegrown beef, including Date Night Filet Mignon!
RFD-TV’s Tammi Arender and the Tennessee Beef Council make an easy, nutritious beef recipe to add to your summer cookbook.
What better way to celebrate our beef producers than to eat a delicious burger recipe? RFD-TV’s Tammi Arender shows us a new way to dress up our burgers that will impress everyone this grilling season.
Spice up your morning with this quick, flavorful Southwest breakfast recipe! RFD-TV’s Tammi Arender and Lyndi Knowles of ZK Ranches share this hearty and flavorful breakfast idea.

Knoxville native Neal Burnette-Irwin is a graduate from MTSU where he majored in Journalism and Entertainment Studies. He works as a digital content producer with RFD News and is represented by multiple talent agencies in Nashville and Chicago.


LATEST STORIES BY THIS AUTHOR:

Louisiana farmers say high water levels routinely threaten crops, highlighting the need for critical infrastructure and sustainability efforts in the Bayou.
Dixondale Farms produces around 900 million onion transplants each year, shipping them directly to customers and distributors across the country.
The Farm Monitor says Georgia farmers highlighted profitability and labor challenges during a Farm Bureau event with USDA Deputy Secretary Stephen Vaden.
Effort aims to reduce wildfire risk in Western Colorado communities
Hemp growth is driven by floral demand, with mixed returns elsewhere.
Roger McEowen of the Washburn School of Law discusses the lack of legal expertise in rural areas and a new program in Kansas aimed at addressing the issue.
Agriculture Shows
For the latest information on how to take your operation from good to great, tune into Ag PhD. The program includes a wide range of agronomic information from how to maximize your fertilizer program & tiling to stopping those yield-robbing insects and crop diseases and more.
RFD Network is always creating new ways for rural America to educate and to be educated. RURAL AMERICA LIVE, the network’s longest-running self-produced program, is certainly no exception.